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CAMPAIGN SPOTLIGHT
Passion and Purpose
2020 was a time when everything just had to stop. We focused all of our efforts toward the global COVID-19 outbreak that we actually forgot how it feels to be normal beyond that. Apart from the rise of the TikTok challenges and DIYs, what were we truly passionate about before the lockdown happened? What was a our purpose?
🏆 Campaigns Brief Spotlight for Public Relations.
Campaign Video
Shot in Seoul, the campaign has seven BTS members on different versions of The Penrose Stairs, symbolic of defying impossible situations. It is set to two of the band’s most recent hits, Life Goes On followed by the record-breaking hit Dynamite, appropriately providing the score to a timely and encouraging message to the Filipino fans during the Philippines’ most challenging time.
Behind the Scenes
![[SMART] CONCEPT BOARD1.jpg](https://static.wixstatic.com/media/6f77a5_ce05467ab5a248819984cebe54e51c47~mv2.jpg/v1/fill/w_896,h_504,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BSMART%5D%20CONCEPT%20BOARD1.jpg)
Agency: Dentsu Creatives PH
Role: Art Director
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