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CAMPAIGN SPOTLIGHT
Light It Up
Light-sticks are famous in K-Pop culture, it resembles the love and support of the fans for the artists. Who would've thought that despite the pandemic, we can still have a home-based concert and light up the entire neighborhood? It's possible through Smart's SIM-Synced Lighstick!
Sparked massive Twitter conversations, achieved a 98% positive response, and generated $705,000 in earned media coverage.
Case Study
Campaign Board
Mobile Light-Stick Demo
This innovative approach not only strengthened Smart's brand presence among K-Pop enthusiasts but also fostered a deeper emotional connection between BTW and their global fanbase, ultimately driving subscriber growth and loyalty.
Agency: Dentsu Creatives PH
Role: Art Director
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