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CAMPAIGN SPOTLIGHT
Ink Up Drink Up
In the Philippines, ink is usually placed on the index finger to signify that one has voted. In collaboration with Coca-Cola, we have created an interactive booth that scans voter's ink. This was a campaign to encourage these increasingly "woke" teens who want to refresh the future.
🏆 Awards - Young Spikes Asia, Social Behaviour & Cultural Insight; New York Advertising Festival, Public Relations
Case Study
Concept Board
The initiative generated significant social media engagement, increased brand awareness, and encourage higher voter participation among millennials and Gen-Z. The innovative approach received widespread praise, reinforcing Coca-Cola's commitment to social responsibility and youth empowerment.
Agency: Dentsu Creatives PH
Role: Art Director
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